October 25, 2010

Do Kids Still Read Books? A Study

Check out the article
"New Study on Reading in the Digital Age"
, embedded below.

I especially like the part about the power of choice.

And the last 3 paragraphs? The times ♫they are a-changin'♫

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New Study on Reading in the Digital Age

Scholastic surveyed 1,045 children age 6-17 and their parents (for a total of 2,090 respondents) in an online survey in the spring of 2010.
Highlights from the survey:
Reading Books in the Digital Age

* From age 6 – 17, the time kids spend reading books for fun declines while the time kids spend going online for fun and using a cell phone to text or talk increases.
* Parents express concern that the use of electronic and digital devices negatively affects the time kids spend reading books, doing physical activities, and engaging with family.
* Technology can be a positive motivator to get kids reading – over half of kids (age 9-17) say they are interested in reading an eBook, and a third of children age 9-17 say they would read more books for fun if they had access to eBooks on an electronic device.

The Value of Reading

* When asked, children and parents agree the most important reason to read books for fun is to open up the imagination, be inspired, and to a lesser degree, to gain new information.
* Eight in ten kids feel proud and have a sense of accomplishment when they finish reading a book.
* While nearly eight in ten kids read for fun at least weekly, one in five kids reads books for fun less than once a week.

Role and the Power of Choice

* There are several tactics that parents use to encourage their children to read – including making sure there are interesting books at home, limiting the use of technology, and suggesting books their children might like.
* The most critical motivator to get to get kids reading is the power of choice. Nine out of ten children say that they are more likely to finish book they choose themselves.
* Parents don’t try to overly influence their children toward choosing award winning books or classic literature. Nine out of 10 parents say “As long as my child is reading, I just want my child to read books he/she likes.”

About 25 percent of the children surveyed said they had already read a book on a digital device, including computers and e-readers. Fifty-seven percent between ages 9 and 17 said they were interested in doing so.

Francie Alexander, the chief academic officer at Scholastic, called the report “a call to action.”

“I didn’t realize how quickly kids had embraced this technology,” Ms. Alexander said, referring to computers and e-readers or other portable devices that can download books. “Clearly they see them as tools for reading — not just gaming, not just texting. They see them as an opportunity to read.”

Read the press release: http://mediaroom.scholastic.com/node/378

Read the survey: http://mediaroom.scholastic.com/themes/bare_bones/2010_KFRR.pdf

Read the New York Times story: http://www.nytimes.com/2010/09/29/books/29kids.html?_r=1&hp

Original VOYA article
http://www.voya.com/2010/09/29/new-study
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